Much has been made in both the popular and Pagan press recently about the “witchcraft fad”. There is lots of witchy imagery in media and popular culture right now, including fashion, television, film and literature. Witchcraft, so they say, is having a moment. And not just in the media, but in reality: self-described witchcraft (which has at least some nexus with what we generally call Paganism) is enjoying a surge of interest. People—particularly Millennial and Generation Z women —are enthusiastically embracing not only a witchy/gothic aesthetic, but practices such as Tarot reading, creation of their own ritual “spells”, and in many cases, Earth-devotional or Goddess-oriented spirituality. The response of established…